The Roblox: Ready Player One Adventure Begins: Smart move by Warner Brothers' marketing team to launch a world-spanning Ready Player One-themed game contest in the non-VR sandbox MMO Roblox, which has over 30 million monthly active users -- nearly all of them in the demographic sweet spot of teens and early 20s, i.e. the kind of consumers most likely to see a movie like Ready Player One on its opening weekend.
Still waiting for more hints of Linden Lab's Sansar expanding its Ready Player One promotion, but no word yet. It's quite possible the Intel/Vive promotion which launched in January is going to be the main or sole tie-in.
Anyway, if you're a Robloxian or thinking of a reason to give it a look, here's the contest details:
Embark on an epic adventure to find the Copper, Jade, and Crystal Keys, unlock the gates, and thwart Mega Corp’s ruthless plans before they seize total control over Roblox! Decrypt the clues below to figure out which games hold each of the three keys and how to start finding them. New clues will be revealed on a regular basis. You won’t need to wait until all the clues are announced to start searching for the keys across Roblox, but you MUST find them in this order: Copper, Jade, Crystal. A few dedicated players might even be able to collect the keys before all the clues are revealed! We’ll release additional hints on our official Roblox pages to help you during gameplay as well.
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