Linden Lab has a good new job opening if you're in the digital marketing business, but even if you're not, it's still an interesting sign of the company's direction -- they're investing more resources into marketing and growing Second Life, especially on social media:
Second Life’s Digital Marketing Manager will be responsible for developing and executing paid search and paid social tactics to drive customer conversion and retention. This includes Search Engine Marketing (SEM), Pay Per Click (PPC), display advertising, paid social (Facebook, Twitter) and other digital advertising channels.... Work with Marketing (including designers and community managers), Web Development, Customer Service and Product Management teams to deliver customer-facing campaigns focused on acquiring and/or better monetizing customers.... Lead efforts to convert new customers into active users of Second Life.
My impression is that much of Linden Lab's digital marketing campaigns have been outsourced up until now. Remember those odd "Second Life pregnancy" ads from last month? Linden Lab said they didn't create them, so the likeliest explanation is that they were created by third party advertisers who get an affiliate reward whenever their ads lead to a new Second Life account being created. So now, apparently, Linden Lab is taking a more active and direct role in marketing SL to grow the user base -- which also suggests that Second Life is not quite Linden Lab's neglected red-haired stepchild that many SLers assume it to be.
"Second Life is not quite Linden Lab's neglected red-haired stepchild that many SLers assume it to be."
It cannot be anymore, due to the epic failure of that misconceptioned Sansar project.
Now the board should move on, fire the inept CEO, sell whatever Sansar asset which is valuable (I doubt that there is any, unfortunately) and focus on what makes them the real money: Second Life. And maybe Second Life volume two with data migration paths included.
Posted by: Vivienne | Wednesday, March 28, 2018 at 01:47 PM