Linden Lab Partners With Top Twitch Streamer to Promote Sansar VR

Sansar isn't seeing any increased usage from its partnership with Spielberg's Ready Player One, but it's much more likely to see growth through this partnership: UmiNoKaiju, a Twitch/YouTube streamer who has over 60,000 subscribers on Twitch along. She just announced the partnership with this avatar creation video walkthrough above that's a lot of fun -- and a smart away to get gamers excited about playing with Sansar's avatar customization tools.

VRChat, of course, saw a huge spike in usage after YouTube/Twitch streamers picked it up, so apparently Linden Lab is applying that logic to this partnership. Then again, history may not repeat itself:

VRChat saw that growth spike because the YouTube/Twitch streamers who embraced it didn't have a sponsoring relationship with VRChat (that I'm aware of), so they could show VRChat off in all its grab-ass, trolly, offensive glory. Also, VRChat is optimized to work with PCs, while Sansar is optimized for high-end VR devices which few gamers own, so UmiNoKaiju may not inspire the same level of viral growth. Still, smart move on Linden Lab's part.

GUESSS WHATTTTT! I am partnering up w/ @SansarOfficial to bring YOU the ultimate UmiNoKaiju VR experience! YOU CAN ALSO JOIN THE SANSAR EXPERIENCE ON DESKTOP IF YOU DON'T HAVE A VR HEADSET! Join me & make your account/avatar @ https://t.co/xGv3Kx52LDhttps://t.co/vkuL2ZGbSy

— UmiNoKaiju (@UmiNoKaiju1) April 16, 2018

Comments

[Adeon Writer]

I can't believe Linden Lab is supporting Twitch when they outright banned Second Life from being streamed on their service.

Literally the only thing I would ever stream on Twitch, and I'm not allowed to stream it.