Click to expand -- data courtesy SimilarWeb
We know that Second Life's active userbase has been about 500-600,000 for over 10 years, but visits to the official website SecondLife.com tell a different, more interesting story. Courtesy top web/mobile analytics company SimilarWeb, take a look at these charts. Some key takeaways:
- Visits to SecondLife.com from the United peaked in July 2016 at about 8 million/month
- Monthly US visits to SecondLife.com have been trending down since 2016, from around 6-5 million/mo since 2017 to now
- Current US unique visitors: 770,000, from 6.9 million total visits
- 1 in 3 of US visits to SecondLife.com are via mobile
First question that jumps out: Why the spike in July 2016? The only major US/SL news item I can find from the archives is an SL-based fundraiser for victims of the Pulse nightclub massacre in Orland, Florida.
Followed by: Why has Linden Lab refused to create (or just go ahead and buy) a smartphone version of Second Life when 1 in 3 of its own website visitors are on mobile?
Now let's look at Similarweb's demographic data from the USA, because that's also surprising:
Second Life Land Developers Have (Mostly) Left, Hobbyists (Mostly) Remain -- Comment of the Week
Good point from "irihapeti", analyzing the news that the loss of private Second Life sims is (finally) slowing:
In other words, we're at the point where SL sims are either owned by "land barons" who have a stable income source -- or folks can afford to pay hundreds of dollars a month without depending on monetizing visitors:
Continue reading "Second Life Land Developers Have (Mostly) Left, Hobbyists (Mostly) Remain -- Comment of the Week" »
Posted on Tuesday, May 29, 2018 at 12:51 PM in Comment of the Week, Economics of SL, Linden Lab News & Analysis | Permalink | Comments (8)
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