Kim Kardashian Continues Using Second Life Avatars in Her Social Media

From Kardashian's Instagram feed

Turns out that Kim Kardashian Second Life avatar from last week wasn't just a one-off to promote her perfume brand -- Ms. Kardashian-West just posted this pic above featuring three SL avatars on her social media channels. And so many, many years after any major pop brand has integrated Second Life content into their media, Kim Kardashian remains an outlier. I really can't think of a precedent to this; I mean, Drew Carey used to talk about his favorite Second Life creators on Twitter, but even Carey would agree that this Kardashian campaign is many multitudes more massive. The mystery is how it came to be.

Kardashian's official @kkwfragance perfume brand on Instagram has even more SL pics

I have, of course, reached out to Kardashian's social media people, and will let readers know when/if I get a reply. By the way, some have speculated that these SL avatars are from her Kimoji mobile app, but having just downloaded it, that doesn't seem to be the case. The Kimoji avatars all appear to be from IMVU -- look:

And indeed, this was actually announced a couple years ago:

IMVU, the social network with 3D animated avatars, said that it has provided the technology behind a new version of the popular Kimoji paid app created by Kim Kardashian West... “Kanye and I found this amazing social experience company, IMVU, and worked with them on creating some of our latest Kimoji designs and GIFs. They’re such innovators who have helped me really set Kimoji apart,” Kardashian wrote on her site.

So it's even stranger that she'd switch from IMVU to SL for this new campaign. (Stranger still that her SL avatar looks less like Kim Kardashian and more like Cher, but that's a topic for another post.)

Update, 4:40pm: Added links and pics to KKW's perfume brand on Instagram (hat tip: Kirsten Corleone).

Comments

[Eliza Wierwight]

The SL Kim K Avatars are really well done, the screenshots could use a little tweak though, enhance the Avatars even further.

[Maelstrom Janus]

Well someones making the most of the awful trend for females to posess posteriors which would suit most african pachyderms......

[irihapeti]

/me likes this

[Kabalyero]

now I know why many female avatars look the way they do...

[Justin Bovington]

From another era: Calvin Klein promoted the launch of CKONE within Second Life, just over 11 years ago! The resulting Machinima was used during the worldwide promotion launches and also as a cinema ad (UK, Europe and USA). Cuation: video contains txt message and flip phones - another era indeed!

https://www.youtube.com/watch?v=4y9vy85Cfwg

[Kake Broek]

I should like to take this opportunity to thank Kim for her friendly support in the scandalous permanent banishment case of Kake Broek by Linden Lab.

Kake Broek

[psiphon]

Yesterday, Kim Kardashian posted a screenshot from Second Life to her Instagram account to promote her new perfume!

Being Kim Kardashian, the photo has already gotten 1,154,320 likes. (I wonder how many of those people even know what Second Life is.)

And that’s not the first time she’s done it, either. Wagner James Au of the blog New World Notes tells us she did the same thing on Twitter on July 11th of this year.

Oh, by the way, since we’re discussing her, never, ever, search the SL Marketplace for “Kardashian”, mmmkay? (Remember, I warned you! Do not click that link!!)