Kim Kardashian Personally Requested Her Second Life Avatar-Based Social Media Campaign, Says SL Creator

SL avatar pics by Liz Milan West featured on Kim Kardashian's fragrance line Instagram

Twentysomething make-up artist Johnathan Ramirez was recently checking his online messages, when he saw one from someone who was somewhat familiar: Kim Kardashian. This, he tells me, is how the social media campaign featuring Second Life avatars promoting Kardashian's new fragrance line came to be.

"Kim reached out to me herself about a fun project," says Ramirez, who's known as Liz Milan West on Instagram, and lizzylo1212.xue in Second Life and on the SL Marketplace. Apparently Ms. Kardashian saw his SL fashion pics on Instagram or elsewhere. "She told me that she loved my work and had a super fun idea she wanted me to be apart of."

From there it was a matter of working with her social media staff on creating it:

"After that her team and I worked together back and forth on ideas and what would fit best for the Kimoji fragrance campaign. What I created: Images and ideas that reflected Kim’s life style. Along with fun fragrance ad ideas in cool locations on Second Life."

As to whether Kardashian and her team paid Ramirez for this work: "Yes she is paying me." And since the campaign launched, his Instagram has grown from a few thousand followers to now nearly 10,000.

In any case, there's an important takeaway for SL content creators here: Your images and videos are being seen (and used) by people far beyond the virtual world community, even by major brands which are now capitalizing on a trend merging avatars with social media ads. So if you're interested in capitalizing on your content, and building your own brand, make it easy for brands to get in touch with you. With luck, you might even get messaged by a Kardashian.

Update, 7:25pm: Clarified the question as the whether the Kardashian team is paying Ramirez to create the campaign.

Comments

[Iggy 1.0]

Kim K is already an avatar for all that is trashy and doomed in a decaying culture.

Glad the content creator is getting paid. Spend it well before The Collapse comes.