Well this is an interesting job post Facebook uploaded just a few hours ago -- some kind of narrative designer for a "game world" or "interactive world" that connect between different levels and an overall story conveyed at least in part by NPCs (i.e. "characters in-game"). Facebook has long been a platform for social games, but hasn't really gotten so directly involved in game publication before. My guess is this will become some kind of portal to multiple games in Facebook Spaces, the social network's VR-based chatroom -- which the lead developer fully admitted last year that there isn't much there there to do. A kind of casual MMO experience linked to multiple games or levels would certainly change that.
More details hopefully soon!
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