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Wednesday, September 11, 2019


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Apple is all set to launch the new iPhones, Apple Watch and new iOS features at its annual keynote scheduled to take place on September 10th. While Apple will announce the staple products.


Permit me to go off on a bit of a rant...

First of all, HMDs do exist in the wild. A company called Vuzix has been tackling hardware issues for decades. Their flagship product is called the Vuzix Blade. In my humble opinion, their glasses are every bit as good as Magic Leap, Hololens, or the current darling that is sparkling everyone's eyes, Nreal. The hardware isn't an issue. My issue is Apple.

For some ungodly reason, the industry has taken a "wait-and-see" approach in development that centers around Apple. We all know that Apple has been working on developing AR for some number of years. At first, buying up companies and patents. Then releasing ARKit. And now the buzz is all about it's U1 chip and Ultra Wideband tech. But somehow, they've been dragging their butts in releasing an HMD. So in the meantime, smaller companies are developing on what already exists.

Microsoft, true to form, had a great lead with it's Hololens. Yes, the first hardware released was bulky. So was the headset released from Meta. Meta, sadly succumbed to internal pressures. It comes with the business. In doing my research for this rant, I found this link, so the possibility exists for their return. But that's another story for another day. But MS had the opportunity to knock Apple and the rest of the industry on it's butt with the release of Hololens 2. So what do they do instead? They make it exclusive to enterprise, and ignore the general public. Even though they marketed it to the general public on it's release! So, like their lead in the cell phone market, they once again just stepped aside with a "wait-and-see" approach, focusing on the enterprise, rather than the potential they have in front of them. MS makes me crazy.

So now, it all boils down to Apple. Again. And they know it. And they are going to call the shots. Every last one of them. Never mind that the industry has been in development for literally years. Creating a set of standards like WebXR. Or SLAM. They will rub dirt in the faces of companies like Vuzix when they FINALLY announce their own hardware, as though they were the only ones to "get it right". And all the Apple fanboys will lie prostrate on the ground, facing Cupertino, and chant mantras to Tim Cook, their hardware saviour. Then after the hype is all done, I'll go to the bathroom in frustration and throw up...

End of rant.


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