Above: Image from ROBLOX's stock filing, data from the first 9 months of 2020
ROBLOX just filed its Form S-1 in preparation for going public, giving us a good glimpse at the virtual world platform's metrics. And they're pretty amazing! I'm still digging into it, but its 2020 standout stats for me so far:
31 million daily active users in 2020, nearly doubling since 2018: "Daily active users, or DAUs, on Roblox grew 47%, from 12.0 million DAUs in 2018 to 17.6 million in 2019, and grew 82%, from 17.1 million in the nine months ended September 30, 2019 to 31.1 million in the nine months ended September 30, 2020."
52% of Roblox's revenue now from mobile apps: "For the nine months ended September 30, 2020, 34% of our revenue was attributable to Robux sales through the Apple App Store and 18% of our revenue was attributable to Robux sales through the Google Play Store..." The vast majority of Roblox's activity is from mobile usage too: "[D]uring the same period 68% of our engagement hours on the platform were from users who signed up through the Apple App Store and Google Play Store."
With nearly $600 million in 2020 revenue for company by September, total annual revenue could exceed $800 million or (with the new pandemic quarantine and people indoors during the holidays) even reach toward $1 billion. But how much of that revenue is shared with Roblox's user creators, who make the bulk of the games and other interactive entertainment on the platform? That brings us to another interesting point:
Does the SL Community Care Enough to Clamor for Well-Optimized Mesh?
Pictured: Slink Redux body bundle, a rare example of popular SL mesh avatar content that's also well-optimized
Last Friday I wrote about the new Black Dragon viewer update which checks whether a mesh avatar is well-optimized or not. Reader "Down With Underboob" (LOL) tried it out in SL over the weekend, to see how much mesh content was poorly optimized, and came away shocked:
I'd say it's the responsibility of the many SL bloggers and YouTubers to report on the complexity/triangle counts of the content they feature, warning them that high poly items will likely cause lag. Failing to do so would be like a real life fashion reporter failing to mention the clothing items they're recommending are made of toxic materials.
As to her request for optimized mesh to try out, Slink is among the few mesh body creators well-known for optimization.
But is there a market for good optimization in general? Reader "Seph" thinks not so:
Continue reading "Does the SL Community Care Enough to Clamor for Well-Optimized Mesh?" »
Posted on Monday, November 23, 2020 at 03:58 PM in Comment of the Week, Economics of SL, SL Mesh | Permalink | Comments (11)
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