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Thursday, January 21, 2021


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Not sure if you've heard this but it's all over the metal music world that the heavy metal band Nightwish has announced they are hosting a virtual concert on their own platform in March. Should be pretty spectacular :D



There have been a number of live online shows done in a more traditional streaming method. BTS, Dua Lipa, Louis Tomlinson, Liam Payne, Niall Horan, and other Top 40 musicians have all done them.

My guess for artists not doing Fortnite concerts would be because A) their core audiences aren't active there or an immersive experience in a virtual world wouldn't interest them and B) the costs of doing a traditional show are lower. Take BTS for example - they did a more traditional livestream concert and made approximately $19 million to $26 million in ticket sales alone. I wouldn't imagine that most of their fanbase is on Fortnite, and a more traditional format may enable the viewer to better see their dancing + choreography.

I'm also not sure if fans are really looking for an immersive experience - at least from what I've seen amongst fanbases of artists that have offered virtual concerts, it's more about getting to see an artist perform songs live than to have any unique experience.

They don't need

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Wagner James Au
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