Watch Live: IMVU's Mixed Reality Fashion Show Featured in Vogue

Starting to stream on YouTube (above) and Instagram just now, here's that mixed reality fashion show I mentioned recently, bringing together real designers with IMVU creators in an extravaganza featured by Vogue itself:

While there have been similar crossover events in other virtual worlds (for instance, Armani once had an official store in Second Life, with decidedly mixed results),  this is the most prominent real-to-virtual fashion launch in some time. Another newsworthy feature: Lindsay tells me that select copies of the IMVU fashion items featured in the show will be minted as NFTs. While Ethereum-backed Decentraland and other blockchain-based virtual worlds have jumped into the NFT trade, IMVU is the first non-crypto virtual world I'm aware of to start selling NFTs. (And that with prominent designers and coverage from Vogue, no less.)

Much more here. Whether you're a fan of IMVU or not, this is worth a look to see how real brands are working with virtual fashion. (And now also, NFTs.) Take notes!

While there have been similar crossover events in other virtual worlds (for instance, Armani once had an official store in Second Life, with decidedly mixed results),  this is the most prominent real-to-virtual fashion launch in some time. Another newsworthy feature: Lindsay tells me that select copies of the IMVU fashion items featured in the show will be minted as NFTs. While Ethereum-backed Decentraland and other blockchain-based virtual worlds have jumped into the NFT trade, IMVU is the first non-crypto virtual world I'm aware of to start selling NFTs. (And that with prominent designers and coverage from Vogue, no less.)

Much more here. Whether you're a fan of IMVU or not, this is worth a look to see how real brands are working with virtual fashion. (And now also, NFTs.) Take notes!