Upland Now Attracting Over 100K High Active Unique Players for Its Blockchain/Tilia-Backed Virtual Real Estate MMO

Last month I estimated that Upland, the blockchain-backed mirror world real estate trading MMO, probably had about low-to-mid six figures of active users; now here's a pretty good data point of users who actually play Upland long enough to buy virtual real estate in it. A very active Upland user sent me the data above,  drawn from up2land.com, a player-driven analytics site.

"[T]hese numbers reflect only the UNIQUE players making transactions each month," my source tells me, "Either Sales, Accepted Offers, or Minting properties. It does not reflect the total number of players -- there are many [who] might go months without making a transaction - and some players may be counted each month. But it does give an indication of the trend of the game."

 

So unique players defined on those terms have ranged from 54,000 to 102,000 in recent months. My source suspects the dip in May is attributable to less advertising during that month. But these numbers likely do not include a lot of new users just playing around with the free-to-play game's starting money:

"It’s hard to say having only transaction data," my source observes, "The number of players who play once is likely very high. [The developers] make the beginning difficult for two reasons I think: First, if you drop $5 you can move up quickly and start selling properties, but also to discourage people from creating multiple accounts and funneling assets to one another. When you start, you are very limited in what you can do, and need to 'renew visa' each week until you get 10,000 net worth."

 

75,000 to 100,000+ highly active players, most of them probably paying to play,  is a quite decent start. And Upland, as I've mentioned before, is the first paying customer for Linden Lab's Tilia payment service.  An insider tells me the company is becoming more focused on its Tilia service, and Upland's promising numbers suggest why that would be the case.

Comments

[Zoey Taylor]

I really wanted to follow this, can you give us any updates?