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Tuesday, April 12, 2022

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Adeon Writer

Don't forget that Facebook complained about Apple's 30% cut, only for them to take 50% on their own platform.

Martin K.

Another problem is technical: you cannot buy virtual clothings/avatars and wear them everywhere in Horizon Worlds.

When you buy services or access to experiences, it's often natural that those are limited to a specific virtual world (e.g. access to a comedy show or a training course for the in-game creative tools). For some virtual goods, it's natural that you can use them only in your own worlds (e.g. furniture, buildings, landscapes, etc.).

But for virtual clothings, games like Second Life, Roblox, and VRChat have shown how important it is to be able to wear them anywhere instead of just in specific worlds.

Thus, the success of Horizon's marketplace might be very limited in the near term. However, Meta has to start somewhere to overcome the chicken-and-egg problem of not attracting more creators because there are not enough consumers, and not attracting more consumers because there are not enough creators.

Martin K.

By the way, since no one comments on the typo "unluck" instead of "unlock" in the screen shot, I will.

I'm probably too old-school, but when someone asks me to read something with typos in any professional context, I always think to myself: why should I bother reading this, when the author didn't even bother to check for typos?

Apparently, Meta doesn't care and considers this a good example of how to sell stuff (see here: https://about.fb.com/news/2022/04/testing-creator-monetization-horizon-worlds/ ).

But this typo might show more than carelessness: one of my pet theories is that Horizon Worlds is specifically targeting adult users who are irrational enough to spend a lot of money on overpriced virtual goods. And maybe this group of users feels more welcome when they see that no one on the platform cares about typos.

This pet theory might be a long shot, but Zuckerberg is on record thinking about integrating NFTs in his metaverse ( https://youtu.be/El19o1Ib-HE?t=1284 ) and Horizon Worlds is putting a lot of effort into targeting diverse users - as long as they have a U.S. or Canadian credit card.

If you are more interested in the topic of crypto affecting vulnerable families already, I suggest to read no one less than Paul Krugman: https://www.nytimes.com/2022/01/27/opinion/cryptocurrency-subprime-vulnerable.html

Glossy

The Second Life Metaverse has an online marketplace with over 3 million items for sale and they only take 15% of the price from the creators for the platform.

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