There’s a new long essay on Meta’s vision for the Metaverse from Nick Clegg, formerly a UK politician and now President of Global Affairs at Meta. (He was the company’s point person when Facebook and Instagram’s many failings were brought under harsh public scrutiny.) Given his position at the social media giant, Clegg’s essay has deep insights into Meta’s vision and strategy for the Metaverse. Give it a read, we’ll be here when you come back.
There’s actually much about it that I agree with, but with Meta putting the most money into Metaverse development of any company by far, it’s more important to point out key flaws which suggest a fundamental misunderstanding of how metaverse platforms work (and don’t work).
For starters:
Assuming that immersive 3D interaction is a “logical” evolution of text, voice, and video:
Clegg writes:
We don’t communicate through written words alone, so text-based internet services would never suffice. Static images are an important part of how we communicate, as are sounds and moving images. But we interact in three dimensions. We use multiple senses, body language, spatial awareness. We signify our intention to trust one another by looking each other in the eye, smiling, or warmly shaking hands. We express our feelings towards loved ones not only by saying what we feel but by expressing it physically. We show joy, sadness or anger through nonverbal cues that are embodied and experienced rather than written down.
Advances in speed and availability of connectivity have now reached a point that begins to make many of these three-dimensional interactions possible virtually. It is therefore logical that the next step in the evolution of the internet is one that reflects this.
Note the jazz hands employed to cover that last non sequitur. While it’s true that immersive 3D interaction is now much more feasible and affordable, it does not follow that it’s by and large more desirable than video or even text. Facetime was launched for the iPhone in 2013, but 75% of Gen Z and Millennials still prefer to text. And despite its affordable price point, the slow sales of Meta’s own Quest 2 headset should undermine any confidence that immersive communication is the next inevitable step. (As opposed to a successful niche.)
More questionable assumptions: