« I Talk About the Depiction of the Metaverse in Movies/TV on the CBC -- What Are Your Favorite Versions? | Main | We Love These SL Fashion Photos Cleverly Incorporated Into Classic Magazine Covers »

Monday, May 02, 2022


Feed You can follow this conversation by subscribing to the comment feed for this post.

Tonia Thraw

The "new users" who quit at the download process are more than likely alt accounts because try as we might, we CAN'T do with just one account. If we build, we'll need tester accounts, support accounts, and, often, people use alt accounts for photographic purposes, too. I'd also assume having a "public" avi in addition to a "private" avi is common for those who work on Second Life, so when they're logged in as a private person, they won't be bombarded with support questions and the like. "Off the clock", as it were.

But there is one thing a new face can do: BE IMPRESSED. Someone who has never seen Second Life or a metaverse in action cannot be but flabbergasted at the diversity of it. But Second Life has one huge risk; the adult content, which to me makes Second Life one of the final frontiers of freedom of expression, and whenever there's a new guy at the top I fear they're going to attempt to "clean up" Second Life, which would effectively MURDER it. SL's adult content is like healthy gut bacteria, it may be bacteria, but without it, you freaking die.

Lnn Nishi

I hope Second Life can expand with the hiring of C-level personnel. Another area that can expand is among residents. SL is highly visual. It's one reason we go in... to explore. Another is meeting new people and even forming friendships. The visually impaired cannot participate. Perhaps there is a Viewer allowing more than just chat. I don't know. Would there be a way to easily add the equivalent of Alt-Text used for images in web pages available in SL? Navigation is a whole 'nother area.

I hope the infusion of new blood will also make the platform accessible to all.

Adeon Writer

A bigwig who who has no experience with user-created content platforms?

The NFT people will be drooling at the mouth to sweet talk him.

Hope he's at least privy to that.

sirhc desantis

Hmm having been married to (and possibly involved with not being married to now but I am allergic to lawyers so I move a fair bit) a 'marketing' for close to 2 decades I will just watch this and keep gob zipped until any change is manifested.
Ser Writer nails it though.
As for adult content - gentle reminder to any who rail against 'adult content' that they were the result of (mummy and daddy or mummy and mummy or daddy and daddy or/and other means but def not stork delivery) 'adult' activity.
Although on that last part we have a case here of some clueless person railing against their kid being told that milk comes from cows whereas they insist its made in shops. In Sweden. Yeah go figure.

jackson redstar

SL is just way to hard for new users I think. And unless one had a gaming computer they can expect a bland and or laggy experience. And what makes SL SL is also a downside for new users, namely, there isn't really anything to do until you get it figured out


Dear Mr jackson redstar
Nowadays, at least 90% of people have a gaming computer.
The problem is new users; they have little constructive imagination. They prevent prostitution for a few Linden dollars. Ten years ago, events were organized to promote creations, clothes, etc. Today all this has disappeared.

Marly Milena

The new marketing officer might want to talk with denizens of SL who came in and stayed. Most of the people I know in SL have been there for over a dozen years and have integrated the experience into the rest of their work and/or personal lives. I started a Virtual World Educators Consortium (VWEC) which is made up of educational institutions and educators (both academic and lifelong learners) now able to occupy a landmark called Eduverse. A lot of the founders group have been in SL for many years and are finding ways to make it easier for new users to acclimate and find their niches. We have a liaison to the Linden group who focuses on helping us address the challenges and needs of educators in SL. We are making it possible for new users to locate places of learning easily in one region.

Argo N.

Let me focus on AdTech. AdTech is surveillance capitialism. It is all about monetizing the details of your customers choices, actions and preferences. Google and Facebook (Meta) made a fortune by doing this. Now almost everyone sells their customers details. How would this work in SL? Easy! Say we modify the browser or sim to collect say 50 variables about each avi actions, who they meet, what they say to each other (NLP is pretty advanced, think of Google), what they do to each other, etc. Maybe those 50 variables don't exactly ID you as an individual RL person but they are close, so close we can treat it as unique. Then we sell this data into the wild west of data brokers and resellers. One or more of these "research" firms finds a way (its not hard) to de-anonymize and marry the data with mountain of existing data about you (which anyone can buy) and sells this product to companies responsible for deciding your insurance premiums, setting the rate of a loan (credit risk) or a deciding an offer of employment. You get the picture. At its most benign a company will target you with advertising for products you are likely to buy. But that is not where the less benign parts of this industry is moving. Remember the Cambridge Analytica case? All they did was use a quiz (via Facebook) with a more or less standard model of personality to figure out how to understand your motivations. Really finding what motivates you, even if you are not aware of all the factors has moved on and now routinely employs AI models to make accurate implications about about you public and most private.
Bottom line is LL can potentially make a lot of money selling this kind of detail about its users. The unwritten TRUST we, as long time SLers have with the Labs is that they will not do this. A breach of that TRUST would be a disaster. Even if they hire a new wiz bang AdTech guy.

Iggy 1.0

Until LL can fix basics such as crossing a sim line in a sailboat, marketing won’t make users accustomed to gaming stay. And no, not everyone who uses SL has a gaming PC or really fast connection. I know a few residents who stopped visiting because of lag.

SL visually can look stunning, as compared to what I recall from a decade ago. Avatars, in particular, look superb. But to make it work well, I have to dial graphics back so far that it might as well be 2009 again.

The Lab might want to fix that.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Making a Metaverse That Matters Wagner James Au ad
Thumb Wagner James Au Metaverse book
Wagner James "Hamlet" Au
Wagner James Au AAE Speakers Metaverse
Request me as a speaker!
Bad-Unicorn Funny Second Life items
Dutchie slideshow evergreen 04092023
Juicybomb_EEP ad
Making of Second Life 20th anniversary Wagner James Au Thumb
my site ... ... ...

PC/Mac readers recommend for SL:

Classic New World Notes stories:

Linden Limit Libertarianism: Metaverse community management illustrates the problems with laissez faire governance (2008)

The Husband That Eshi Made: Metaverse artist, grieving for her dead husband, recreates him as an avatar (2008)

Labor Union Protesters Converge On IBM's Metaverse Campus: Leaders Claim Success, 1850 Total Attendees (Including Giant Banana & Talking Triangle) (2007)

All About My Avatar: The story behind amazing strange avatars (2007)

Fighting the Front: When fascists open an HQ in Second Life, chaos and exploding pigs ensue (2007)

Copying a Controversy: Copyright concerns come to the Metaverse via... the CopyBot! (2006)

The Penguin & the Zookeeper: Just another unlikely friendship formed in The Metaverse (2006)

"—And He Rezzed a Crooked House—": Mathematician makes a tesseract in the Metaverse — watch the videos! (2006)

Guarding Darfur: Virtual super heroes rally to protect a real world activist site (2006)

The Skin You're In: How virtual world avatar options expose real world racism (2006)

Making Love: When virtual sex gets real (2005)

Watching the Detectives: How to honeytrap a cheater in the Metaverse (2005)

The Freeform Identity of Eboni Khan: First-hand account of the Black user experience in virtual worlds (2005)

Man on Man and Woman on Woman: Just another gender-bending avatar love story, with a twist (2005)

The Nine Souls of Wilde Cunningham: A collective of severely disabled people share the same avatar (2004)

Falling for Eddie: Two shy artists divided by an ocean literally create a new life for each other (2004)

War of the Jessie Wall: Battle over virtual borders -- and real war in Iraq (2003)

Home for the Homeless: Creating a virtual mansion despite the most challenging circumstances (2003)

Newstex_Author_Badge-Color 240px
JuicyBomb_NWN5 SL blog
Ava Delaney SL Blog