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Thursday, June 16, 2022

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Iggy 1.0

I took a prof of Marketing in-world, at her request, in 2007-8. She spent a good bit of time interviewing developers of in-world brands.

Her conclusion? No ROI in-world for RL firms but in-world brands could make people real money without the sort of overhead Pontiac or Apple brought to SL. She pretty much predicted an end to the Hype Cycle and SL settling into a niche product for its zealots.

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