Watch: Shopify Experimenting With Mixed Reality, AI-Powered Fashion

AI is enabling some really magical experiences. 🪄

Originally planned to share this tomorrow, @sergeyglkn scooped us! 😜

Keep on eye on this space. It moves fast! 💨 pic.twitter.com/Of8PgJWZMM

— Russ Maschmeyer (@StrangeNative) September 19, 2022

This is a fun and impressive demo: Online e-commerce site Shopify prototyping AI image generation used in fashion. (Russ Maschmeyer is AR/VR head at the tech company.) It was created in collaboration with Sergey Galkin, who explains how it was made on his own Twitter thread: "The prototype was made in Snapchat Lens Studio + post-processed in Adobe After Effects. Images were generated by Dalle 2." 

They're demonstrating this for a real world clothing context, but the virtual world applications are even more obvious. (I mean how many wacky T-shirts does the average consumer really buy, versus new avatar outfits?) Being able to adjust the style, fit, and composition of the clothing item itself seems like the next obvious next step.