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Wednesday, July 19, 2023


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We couldn't do fully AI actors two years ago. There is a transformation coming, and it might come next year, or it might come later, but it is coming. While SAGAFTRA and the WGA are striking for protection from AI among other things, this strike can only go on so long until one side runs out of resources, and it seems the studio execs are counting on the strikers to back down first. Bob Iger, CEO of Disney, is rumoured to have said that they will refuse to negotiate so that strikers will start losing their homes, prompting this response by Ron Perlman. https://www.youtube.com/watch?v=EcdvuV81F_M

I don't think you can count on the workers winning this fight. If the studios think they can make more off AI than they can paying their actors and writers, then it's only logical that to maximize their profits they will run the strike until the union is defeated.

The danger of AI isn't that silicon valley is expensive. The danger is you won't need them, or anyone. You train a sophisticated enough model, and sure it will cost billions, but then you can just tell it what you want. No need for artists, animators, voice actors, script writers, sets, or any of the support personnel that goes along with that. Just racks upon racks of servers filled with GPUs pumping out whatever you prompted it to do.

As for why the studios paid big bucks for Mario movie voice actors? They don't have the rights to use AI replacements... yet.


I suspect the answer might be 'yes' to your question. If people can form powerful emotional bonds with book or cartoon characters who do not exist (eg. Pixie & Brutus, by Ben Hed, just for a recent example), to the extent that tears flow and hearts break over their adventures, then why not an AI actor?

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If an article is going to talk about both CGI and AI, I think some time needs to be spent explaining what the difference is between the two, as it's really a problem with the terms are used interchangeably.

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