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Wednesday, October 04, 2023


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Gwyneth Llewelyn

The mind boggles at what can be done in SL.

I wish LL started hiring those insanely good photographers for their own promotional work. It starts getting very boring to get the media always republishing those 2007 screenshots that are part of LL's "media pack".

Someone at the Lab should definitely take a look at what can be accomplished in their virtual world, with their technology, and just some very good content. But you're supposed to show off the best — look at Meta, who spews out advertisement videos showing content that simply doesn't exist yet (some of it shot from within Second Life, according to some very acute observers), in the hope they attract a few more million users to "their" virtual world.

Just imagine that picture that carries merely the label "Screenshot (578)" with the simple message at the top: "Join the Metaverse. TODAY.", and possibly at the bottom the old marketing message "Second Life: Your world. Your imagination".

Now measure the impact of such a picture — especially when linked to some carefully selected portfolio presented as a "showpiece" not to Second Life residents — who are used to such beautiful images — but rather to a mass audience out there.

There is so much that could be said about any of those pictures (or any in her Flickr stream, too) that I would bet most people would not believe that these pictures were, in fact, taken in Second Life.

Mind you, from this very short selection, I actually like the first one best ("Screenshot 576"). It's because that, taken out of context — if you had no idea what the image is about — it's impossible to distinguish from a real-life photo. It could be used as a promotion for some sort of CD/DVD shop — well, you'd have to change the "Pornography" sign up there on the wall...

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