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Friday, February 02, 2024

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Martin K.

> What's Went Wrong With Meta's Metaverse Plans?

I guess another perspective is that nothing has gone wrong: Meta never planned to build any Metaverse in any sense that is remotely close to how the term is used in Snow Crash. What they actually want is to avoid the experience of being at the mercy of other platform owners like Apple (with iOS) and Google (with Android). In order to avoid that situation, Meta wants to own the next hardware platform themselves. And they believe that the next hardware platform is going to be smartglasses that you wear all day and that replace your smartphone. That's the end game. (BTW it's also Apple's end game.) VR headsets are only a stepping stone towards that end game.

What does that have to do with building the Metaverse? Hardly anything; building the Metaverse is just a sexy slogan that is intended to attract more users to the Meta products that lead towards the smartglasses of the end game. Like any good bullshitter, Zuckerberg doesn't care what "building the Metaverse" actually means as long as it attracts users. In other words: at any given moment, Zuckerberg wants it to mean whatever attracts the maximum number of users. Thus, asking for a precise definition is completely missing the point. Even if Zuckerberg had a precise definition, he would change that definition as soon as he thinks that another definition might attract more users.

Don't believe me? Just wait what happens when Meta owns a successful multiplayer VR game in a rich virtual world that they no longer consider useful on their path to smartglasses! - Oh, wait that has already happened with Echo VR.

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