Via Julian Reyes of the Virtual Worlds Museum, this site here has a whole huge library of virtual world/XR tech being used in many various real world use cases. Most are decidedly on the dry/corporate marketing side, but that's very much the point: This is tech usually associated with gaming applied to an enterprise context.
For instance, the video above shows how 3D graphics / digital twin tech is used to improve the car-buying experience:
Just 1% of customers are fully satisfied with the car-buying journey (McKinsey), and this is even worse in younger generations (Accenture). As other industries continue set new standards for customer experiences, automotive OEMs are now judged against the likes of Amazon and Netflix – they need to entice, engage, and entertain their customers.
The answer to this challenge is no secret. Digitalisation is the key to addressing these pitfalls and maximising engagement, and Lucid Motors is a prime example of what this can look like. It worked with ZeroLight to create something new for the launch of the Lucid Air: the world’s first fully cloud-powered car-buying journey...
There is one common theme underpinning every interaction across every device: the cloud. ZeroLight’s unique cloud-based visualisation platform means that each customer interacts with the same CAD-based digital twin model whether they’re on a phone or a computer. This means there is no compromise between quality and scalability: the same smooth, responsive, and engaging experience is delivered every time.
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