Primfeed Stats: In First 2 Months, Social Network for Second Life Users Getting 10K+ Weekly Visits from 35K+ Registered Users -- Who Post 4,000 Images Per Day!

Primfeed, the new social media platform for Second Life users (positioned as an alternative to Flickr at launch) is seeing some pretty impressive user activity since launching in June.  By July, according to SimilarWeb, it reached nearly 1 million total visits for the month (938K, to be more exact); then in August, traffic fell only slightly, to 842K/month.

"The growth is stable," Primfeed creator Luke Rowley tells me, "not as much as the first month's, since there is a limited number of SL residents. But the usage is 100% stable."

As evidence of that stable activity, Luke shares some solid user stats with me (along with some interesting insights on usage trends, and clickthrough rates):

"Primfeed has 35,000+ registered residents, and +10,000 weekly active users (active means they do a post, like or comment)."

What's more, he adds, Primfeed posts average 100,000 likes per day, and around 4,000 images posted daily.

"So it's quite busy yeah."

As for the very top users on Primfeed, the upper three (who he declines to name for privacy's sake) have 6,000, 4,500 and 4,400 followers. As a very rough, I'd say it's likely the average of those three numbers is how many daily active users are on the platform.

Speaking of which, Luke says he's seeing signs of an emergent Primfeed community.

"People talk more in comments than they do somewhere else," as he puts it. "It's not just like 'I give I like and bye', they actually comment and have discussions in comment of a post and that's awesome. A lot of them discovered new stores as well with the public gallery.

"The overall 'world' around Primfeed is very positive and I feel like it makes a nice change among the community -- something fresh and good for everyone."

As a Primfeed user myself, I can see that community vibe myself, whenever I post something. I haven't seen any outgoing traffic from Primfeed on my blog, but Luke tells me the site's been using a noreferrer on links. But he will remove that in a future update. Until then, he recommends using a service like bit.ly to track outbound clickthrough.

While Primfeed doesn't have a native mobile app, you can follow this guide to use it like an app, And expect big updates in events browsing soon. 

"I don't want to say too much," Luke tells me, "but I will change the way people shop."

As for Primfeed as a business, Luke Rowley declines to say how many paying subscribers he has, but does say it's already "[e]nough to make a living of it and be my real life job, so Primfeed isn't going anywhere."

I believe it. Primfeed is already one of the most popular community-run Second Life sites, trailing right behind top category behemoth Seraphim SL, the long-running, hugely active Second Life shopping site (which attracted 1 million visits last month). So it's incredible sustained activity in such a short time.

And hopefully we'll see more updates in the messaging department: We wound up conducting our interview about Primfeed... over Facebook Messenger.

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Comments

[Jolie Serendipity]

I do NOT like PrimFeed. I want the ability to block people, stores, and creators.

[Luke Rowley]

Hey @Jolie,

You can block a profile by visiting their page, clicking the three dots menu next to the follow button, and then "Block". It works for resident and store profiles. :)

[Lara Mosley]

I don't like Flickr. I want the ability to share moderate content without being held ransom by a Pro account, all while paying to be a second class citizen who is barely tolerated and has zero features developed for them specifically. Viva Primfeed.

[Cajsa]

As someone who writes a column here, I want the ability to embed photos and for people to make them public, so I can use them.