Second Life Pro Tips: Expert Advice & Insights from Full-Time Creators is now free to read for all Patreon members, bringing together insights of two successful SL brands: Cold Ash and Bad Unicorn. Here's a sample, first from ColdAsh, on the importance of customer service:
"I think my goal has always been to resolve the issue at hand first of all and make sure the customer is happy with the product. There’s often times a customer might have returned to SL after a long break and be quite new to mesh bodies/bakes on mesh etc. etc. so I'm always happy to help explain what these things are. Second Life has changed a lot over time, and with new features like PBR being introduced I think it’s good to take a little bit of time here and there to help people understand how it can impact their SL experience.”
And Bhad Craven of Bad Unicorn, on a common mistake he sees new SL brands make:
"[C]losing their stores and starting a whole new one because they were unhappy about the sales they received. [Instead], asking for feedback is one of the best things you can do. I was lucky early on to have some more experienced creator friends give me advice. Events are a good way for exposure but you have to make sure they suit your brand. On average it could take around a year [to gain traction]. However I've seen some new brands come out of nowhere and become popular. It really depends on the quality of your products too.”
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