Project Zero is not simply a cloud streaming option for existing SL users. It's tightly integrated into an aggressive marketing plan with a growing budget, and a completely revised first-time experience that discards the "Welcome Island" model that's basically existed since 2003.
In my recent conversation with Linden Lab heads Brad Oberwager and Philip Rosedale, we explore their vision for growing the user base with Project Zero -- and why the company is re-starting external marketing of SL for "the first time in four years".
Yes, you read that right.
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