Courtesy the team at Naver, the South Korean company behind ZEPETO, here's some recent user numbers for the mobile metaverse platform that I compiled for my upcoming book:
- Monthly active users: 15M - 20M.
- User-created items sold on the platform daily: 1.5 million.
- Top markets by usage: China, Korea, Japan, Indonesia, Thailand, USA, France, Saudi Arabia, Brazil and Vietnam. "60% of our users are in Asia, 15% Americas, 15% Europe, and 9% MENA."
I'm also grateful for getting a (very unexpected) answer to a question that's been on my mind for over two years: Why even call this thing "ZEPETO"?
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