Originally published on my Patreon
The description and rules to Linden Lab's official Flickr group for Second Life images were recently updated to emphasize that user-made images and video uploaded there may be used in future ad campaigns for Second Life:
By submitting your photos or videos (the “Submissions”) to the Second Life Official Flickr feed of Linden Research, Inc. (the “Company”), you acknowledge and agree to the following terms:
You agree to participate in the Company’s marketing campaigns program (the “Program”). As a participant of the Program, you hereby grant to the Company a perpetual, worldwide, irrevocable, and cost-free right and license to use, distribute, or sublicense (through multiple levels), and otherwise exploit in any manner whatsoever, all or any portion of your Submissions, for the purposes of marketing, promotion, and/or outreach for and about the Second Life virtual world.
After top SL creator Bars Simpson noticed this change, I confirmed with Linden Lab head Brad Oberwager that the purpose is indeed to leverage SL user-made images for future marketing.
"It is correct that we only want to use Second Life content for future ads," Oberwager just messaged me. "And anyone who wants to submit ads, we will review and test." (Emphasis mine, as it bear emphasizing!)
This Flickr rules update, by the way, was led by SL social media doyenne Strawberry Linden.
This comes after a recent dust-up due to Linden Lab using AI/stock images and videos to A/B various messaging, in preparation for an official campaign, and community members subsequently outraged by the artificial depiction of the virtual world -- especially when there's so much user-created content out there that's far superior.
"After talking to you about how people feel," Brad explains to me, "I had all our terms reviewed to make sure we did not violate anything if we used Second Life 'stock footage'."
That final point is important: