This is the biggest executive move by Linden Lab since Philip Rosedale returned as an advisor last January:
Second Life hired its first-ever CMO as the race for the metaverse heats up...
Linden Research, Inc., the developer of pioneering metaverse Second Life and parent company of the newly launched virtual economy payment processing platform Tilia, announced the expansion of its leadership team with two key C-suite hires. Steven Feuling, a more than 30 year senior marketing veteran, has joined as Linden's first Chief Marketing Officer (CMO) and Peter Capraro, who's held security and IT roles across his 25 year career, has joined as the company's first Chief Information Security Officer (CISO)...
Feuling has worked with and for some of the world's best known brands including Microsoft, Bloomberg LLC, The Walt Disney Company, 20th Century Fox, E*Trade and General Motors as well as several successful start-ups.
Business Insider story here (reg req.), full PR here. As that passage above and his own LinkedIn profile suggests, Feuling has quite a lot of experience in media and adtech firms.... but little or no direct experience working on metaverse platforms, games, virtual worlds, or other related technology.
Not necessarily a criticism! I'd weigh the pros and cons this way:
Can Philip Fix Second Life's Complex Avatar System? (Comment of the Week)
Good comment from Dee, one of many Second Life users welcoming back Philip Rosedale to advising the virtual world he founded:
This is all very true. Offhand, I'd estimate that a highly intuitive avatar customization system that was immediately fun and easy for the first-time user would grow retention by at least 5%. (I'm talking as seamless as it is in the The Sims series.)
If only. The core challenge is, there's already a massive cottage industry that depends on all that complexity:
Continue reading "Can Philip Fix Second Life's Complex Avatar System? (Comment of the Week)" »
Posted on Tuesday, February 01, 2022 at 02:10 PM in Avatars and Identity, Comment of the Week, Economics of SL, Linden Lab News & Analysis | Permalink | Comments (14)
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