Happy Halloween! 🎃 SL fam have you ever tried @zepeto_official ? I was recently invited as an official creator and my little concept brand Super Fun reached Hot Creator status 🙌 Here's our @wednesdayaddams inspired outfit 🐈⬛🖤 pic.twitter.com/Q0dsLyrfuI
— Truth Hawks (@TruthHairSL) October 31, 2022
Truth Hawks, one of Second Life's most well-known and popular fashion brands, recently opened a shop in Zepeto, a quickly growing metaverse platform from South Korea. Truth was actually recruited by Zepeto the company to do so, Truth told me, but through his non-SL design services studio.
"I much prefer the standardized avatar to create from [in Zepeto]," says Truth, when asked to compare the two platforms. "I think that's become a bit of a barrier to entry for SL creation-wise."
That barrier is a whole other post in itself! But for this post I'll just highlight Truth's thoughts on Zepeto as a secondary market for other SL brands:
"If you're already creating 3D content in SL then the transition to Zepeto should be fairly easy. Most Zepetors only upload 1 or 2 variations of a creation, and as you only have to rig one shape, it could be a fun way to expand your brand with minimal time investment.
"Zepeto claims to have 15-20 million monthly users so I can see the potential, but I've just started out, so it's something you have to build up with inventory. SL is definitely more lucrative and I think always will be.
"I've read some [Zepeto] creators are making 6 figures and with it's large user base it seems possible. I'm not sure what the actual % split is, the currency is ZEMs and you can cash out a minimum of $103USD per 5000 ZEMs."
More from Truth on getting started with Zepeto: