
With the Second Life community and the wider industry still processing the passing of Ebbe Altberg, I went back to read my first interview with him in 2014, shortly after he became Linden Lab's CEO. It's particularly moving how he discovered the virtual world through his son:
Though he is Linden Lab’s new CEO now, one of Ebbe Altberg’s first experiences with Second Life occurred over 10 years ago, and as it happens, actually involved a violation of Second Life policy. It was around that time, you see, that Altberg’s son fell in love with Second Life, and became an avid builder there. Which is usually a fine thing, but here’s the problem: Altberg’s son was a young teen at the time, and back then they were strictly not allowed:
“So yeah, he was underage,” Altberg admits now, “so SL booted him correctly.”
Altberg convinced then CEO Philip Rosedale to be lenient, but by that time, Altberg’s young son had become a well-known content creator in Second Life... Despite all that, Ebbe's son stayed engaged in Second Life for a couple years, and even co-founded an in-world design company. And being among the first explorers of Teen Second Life, one of that world’s original islands was even named after the avatar of Ebbe Altberg’s son. And Ebbe Altberg watched all this amazed: “For a kid to have this experience so early was fantastic,” as he puts it now.
Another interesting point is how he saw VR/XR devices as a potential savior to Second Life's waning user/revenue growth:
Second Life's Early Growth Problems Exacerbated by Rise of Facebook, Ironically Enough (Comment of the Week)
Left to right: Linden Lab's Robin Harper and Facebook's Mark Zuckerberg, along with the CEOs of MySpace and LinkedIn (Commonwealth Club, 2006)
Good point from reader Martin K, adding to Cory Ondrejka's analysis of why Second Life hit a growth plateau during the peak of media attention between 2006-2008:
This is true. I recall how much excitement Facebook generated in its early days. For many people, it was the first time they were in something like a near-real time virtual "space" with others, even though avatars were just thumbnail pics of people they knew IRL.
Which also brings us to a Monday Memory: Back in 2006, Second Life was generally considered to be the future of socialization online. To the point where a Linden Lab VP shared a stage at a San Francisco Commonwealth Club forum on the topic, “Online Personas: Defining the Self in a Virtual World”, with some college kid named Zuckerberg:
Continue reading "Second Life's Early Growth Problems Exacerbated by Rise of Facebook, Ironically Enough (Comment of the Week)" »
Posted on Monday, October 17, 2022 at 01:29 PM in Comment of the Week, Monday Memory | Permalink | Comments (1)
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