I'm starting to prepare my much-anticipated report on the state of the Second Life economy for 2025 -- a follow-up to this report from last year -- and it will include an anonymous survey sent to SL merchants.
Below are the questions I'm planning to ask. Are there other burning queries I should include?
Last week's post on Second Life's huge geographic size as a unique selling point brought up some interesting points. Technically SL is probably not the "largest" if we're only talking about geographic size, but I think the apples to apples comparison question is precisely this:
What is the Geographically Largest, Contiguous, Multi-User, Fully Explorable, Online Virtual World?
By "contiguous", I mean there are no load screens in between areas, and by "fully explorable" I mean just that: Some online worlds like Eve Online, MS Flight Simulator, or even single-player worlds like Starfield are extremely large, yes, if judged only by map size. But the actual user explorable part of the map size is much less than that. I.E., MSFS basically models the entire world, but you can't, say, land your plane and walk into a nearby diner.
Video (also) via @brainthink.bsky.social, who has also happened to explore Second Life, and found it technically wanting: "The SL mainland is geographically large," they explain, "but the rendering times of structures and objects is absurdly slow. As a real life sailor, I tried sailing in SL once on a rezzed sailboat and quickly gave up. It wasn’t enjoyable at all, sadly."
That has at least somewhat improved since the SL grid moved to the Amazon Cloud in 2020. And while there are thousands of private sims that are not generally accessible, or require a load screen when teleporting there, the major mainland areas, as reader Kaylee West argues, makes for some sprawling, serendipitous adventures -- notwithstanding property owner ban lines:
Post your own predictions for highlighting here and on New World Notes, the more concrete and easier to validate, the better!*
I'll start with two of my own:
Thanks to the launch of Linden Lab's mobile app and cloud streaming, Second Life increases peak concurrent users by at least 20%. I predicted something like this would happen last year, but muffed it. But I'm still bullish on this happening in 2025!
A leading metaverse platform start-up is acquired or goes on an IPO track. This is another prediction I missed in 2024, but I actually think VRChat's painful layoffs last year better position them for this happening (if they want) in 2025.
I'll think of more predictions over the weekend, but want to read yours first!
I usually post an open forum for New Year predictions in late December, by the way, but this time, when I got the sense something big was coming in early January, had to move it to this week.
Last month, New World Notes readers selected Aardvark and The Discord Experts as favorite new-ish SL brands. For November, I'd like to profile one or two other brands!
If you'd like to nominate one, please post details in Comments. Here's info/criteria to include:
SL brand must be 5 years old or younger
Include brand's Marketplace listing and/or mainstore SLurl
Include brand's social media feed (Flickr, X/Twitter, FB, etc.)
Include a short explanation about why the brand is unique/interesting/worthwhile
Please post nominations by this week! And yes, self-promotion is fine.
I'm compiling a finalist list of new-ish Second Life brands to feature next month but still have some openings for consideration! If you'd like to nominate some personal favorites in Comments below, here's the info/criteria to include:
SL brand must be 5 years old or less
Brand's Marketplace listing
Brand's social media feed (Flickr, X/Twitter, FB, etc.)
Must be innovative, high quality, and graphically well-optimized
Include a short explanation about why the brand is unique/interesting/worthwhile
Please post details/links in Comments by Thursday! And yes, self-promotion is fine. (See previous nominations here and here.)
After covering hundreds and hundreds of the very best, most artistic Second Life image creators on Flickr for nearly 10 years, Cajsa Lilliehook is looking for new creators to feature on her regular New World Notes column. (New, or new to her!)
Question is, who? Ideally we're looking for creators who haven't been featured in Cajsa's Choices over the last year or so (if at all) and who have created new images in recent months. We're definitely not looking for images which fit somewhere on this SL Cliché Bingo card.
Please recommend and link to your favorite Flickr creators in Comments below! And yes, your favorites can include yourself. Also take a look at Cajsa's favorites on Flickr for a sense of what she's looking for (some featured below):
I'm preparing to write an in-depth report on the internal user-driven Second Life economy, which remains one of the most thriving in the entire industry. (And arguably better than even Roblox.) As part of that, I'll be conducting an anonymous survey of SL-based content creators, trying to capture the overall state of the market, while offering some useful takeaways for creators.
What questions should I ask? Here's some I have in my notepad:
How long have you been creating and selling content in SL?
How much in USD do you gross per year?
What price is your best selling item?
What percent of your sales are from the Marketplace?
How has your income from Second Life creations/merchandise evolved over the past few years?
Are you actively preparing to sell your content to mobile users?
Are you also selling your content on other platforms, and if so which ones?
Please post more in Comments below, and share this open forum post with the SL content creator in your life!
In case you missed it (and I sure have!), Cajsa's regular column covering her favorite Second Life-based Flickr photographers and artists has been paused, as she deals with some various real life logistics.
Meantime, who are some of your favorite photographers/artists she should cover? Please post their feeds in Comments, or tag a specific picture with #CasjaNWN, aand add Cajsa Lilliehook on Flickr to the image.
Here's an open forum to please share anything even vaguely SL/Metaverse-related that's on your mind, the more opinionated, the better. I'm still recovering from the GamesBeat NEXT conference on Tuesday while Cajsa held down the fort, but should be back to normal by tomorrow.
Apologies on behalf of Typepad, my super awesome blogging service, which had a server outage for most of today. Blogging should resume to normal speeds by tomorrow. Meantime, here's an open forum to discuss or share content. I'll go first:
In case you missed it, here's my main contact/social media channels. I'm "Hamlet Au" in Second Life and you can e-mail me at wjamesau at gmail.com.
As for my socials (roughly in order of preference and usage):