Judge Posner of the Seventh Circuit befriends the natives
What does it mean for a famous real world figure to enter Second Life as an avatar, and what value does it bring to either world? Those are still contentious questions, and after covering several such appearances this year, along with helping host several others, I have to say it varies from person to person. The logistics of making the event happen at all are nightmarish, especially if it requires step-by-step, in-person handholding for someone who has little prior experience with computer games. (And how many major personalities in arts and letters, let alone academia, politics, or business, will cop to being a gamer?)
At its most ideal, you have someone like Lawrence Lessig, who was instrumental in the development of Second Life itself, and whose appearance led to a lasting presence in the community-- in his case, through the creation of a Creative Commons headquarters in Second Life, with regular events and even more in-world appearances. (Which, full disclosure, I subsequently became a regular consultant to.)
Things don't usually work out that way, however. When the staff of Governor Mark Warner first contacted me last summer, their intent was to make his first appearance in Second Life a warm-up for a series of regular events, both by him and his political action committee, creating a kind of virtual world meet-up which could potentially become a small but passionate base of supporters throughout the country. The appearance itself provoked a slew of outside media coverage, and for a few surreal weeks, it seemed like the press was more interested in talking about the Governor's avatar, then his, you know, potential bid for the US Presidency.