Seraphim SL traffic stats via Similar Web
Seraphim SL, the top user-run Second Life fashion/shopping blog, is reporting that the site attracted over 20 million pageviews in 2021 -- that's doubling its traffic from 2019, when it earned 10 million pageviews for the year. This is noteworthy, because actual overall Second Life usage has declined slightly in recent years.
To put that traffic in broader perspective, this Second Life fashion site gets more pageviews than many top real life fashion sites, like Fashionista. Related to Second Life as a virtual world community, this suggests that users are spending less time in-world -- and more time consuming virtual world content on the web and across social media.
Kess Crystal attributes this pageview growth to curation, and regular discount events: