What's the value of an avatar name? With 138 responses, here's the results to our survey, "Will you spend $15 to $50 to change your Second Life account name?" (Which is how much it costs to do just that, via a new Linden Lab offer.) Nearly 75% answered No.
In Comments to the survey post, readers were mostly not impressed:
"I really don't understand why this needs to cost money. There is no justification for this... why does it cost money? It's not like the Labs are employing someone to sit there and mash through a pile of paperwork forms."
Then again, the results also show that over 1 in 10 respondents are so interested in changing their avatar name, which when you think about, is quite a lot:
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