VRChat recently announced in-world monetization options for creators, and I've been wondering since then whether it's too little, too late. The founders' extreme caution around a creator economy is totally understandable, but the virtual world already has about 4-6 million monthly active users (by my estimate), making its population about the size of Los Angeles. And there are easily 1000+ VRChat creators already monetizing on third party sites like Patreon, YouTube, Gumroad, and so on.
The other challenge: VRChat is primarily played on Steam and through the Quest, both of which take a 30% cut. As compared, for example, to Patreon, which only takes a 5-12% commission; top YouTubers usually get into direct sponsorship deals, and pay YouTube zero percent in commissions. So creators already established on those platforms have more incentive to encourage fans to support them that way, and not through in-app payments.
All that said, I reached out to some top VRChat creators for their take on monetization:
Reimajo, who created the imperssive Roller Coaster Tycoon-type sim in VRChat (watch below), actually thinks it could be a better option than Patreon:
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